Bulletproof Branding

The October 2013 edition of Athletics Administration which is published by NACDA contains an article I wrote about the branding process Bradley Athletics just concluded.  The article entitled "Bulletproof Branding" provides a list of topics encountered as we went through the process and provides ideas for your organization to consider in a branding or re-branding effort.  The process at Bradley resulted in a complete redesign of our licensed marks and overall department presentation.  I hope this article is beneficial to your branding efforts.