The
October 2013 edition of Athletics Administration which is published by
NACDA contains an article I wrote about the branding process
Bradley Athletics just concluded. The article entitled
"Bulletproof Branding" provides a list of topics encountered as we went through the process and provides ideas for your organization to consider in a branding or re-branding effort. The process at Bradley resulted in a complete redesign of our licensed marks and overall department presentation. I hope this
article is beneficial to your branding efforts.
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