There are many powerful and motivating emotions in the situations referenced above - love, hate, anger, and regret among them. But indifference provided the initial death sentence, until the perceived loss was so real that emotion emerged again to save the program.
If you were to have an in-depth conversation with your key supporters and ask them, "What would happen if our program didn't exist anymore?", what would they say? And if you had the same conversation with potential or lapsed supporters who have been sitting on the sideline waiting for the right time to engage, what would they say?
Concentration that produces engagement, motivation and passion without the threat of hanging is a worthwhile challenge that may not seem very urgent.......until it is.